Português (Brasil)
English (US)
Español
Care for clothes.
You’re always on the move - and your clothes go with you wherever you go. That’s why they deserve special care. We are Tuff, a clothing care brand designed to deliver effective cleaning and long-lasting protection that helps preserve fabric quality.
That’s Tuff: thoughtful care for the clothes that keep you moving.
We offer solutions for every stage of the laundry process. Our formulas are not only efficient in removing dirt, grease, and sweat, but also developed to provide excellent value for consumers.
Our products make colors more vibrant and whites even brighter, while protecting your clothes from wear and tear, smoothing fabric fibers and preventing unwanted stains and pilling. Your garments are left so soft and fragrant, you’ll want to hug them - because the feeling is pure comfort.
We are a brand backed by Start quality
Tuff is one of 20 brands under Start, one of the top 10 cleaning product companies in Brazil. With a portfolio of 2,500 products across cleaning, hygiene and sanitization, Start competes with major industry players and exports to South America, Europe and Asia.
With the quality and tradition we inherited from Start, we’ve gradually expanded our portfolio and earned a place in Brazilian homes - delivering laundry care that cleans, softens, scents and wraps each piece with the comforting feeling of well-cared-for clothing.
We are also one of the top three market leaders in the sale of chlorine-free bleaches.
Our products go far beyond clothing care.
Biodegradable Ingredients
Once discarded, Tuff products break down more quickly by living organisms, reducing environmental impact.
Once discarded, Tuff products break down more quickly by living organisms, reducing environmental impact.
Circular Economy
We continuously reduce waste generation and encourage the reuse and recycling of materials, acting in a restorative rather than exploitative way.
We continuously reduce waste generation and encourage the reuse and recycling of materials, acting in a restorative rather than exploitative way.
Recycled Packaging
Today, 35% of our packaging is made from recycled plastic resins, significantly reducing the amount of plastic in the environment.
Today, 35% of our packaging is made from recycled plastic resins, significantly reducing the amount of plastic in the environment.
We promote sustainability and innovation at every stage of our production process, adopting best practices in ESG (environmental, social and governance). Want to stay informed about all our ESG practices?
Shining in cleaning and Awards
Tuff is a Start brand, part of the Lima & Pergher Group, a company driven by the purpose of improving people’s lives and transforming their daily routines.
Over the years, Start’s dedication and commitment to quality, innovation, and efficiency have made it a market reference. This recognition comes from Brazilian households and prestigious awards that highlight the brand’s presence and reflect the trust and credibility it has earned among consumers and industry experts. This is a source of pride and motivation for the company to keep striving for excellence.
Here are some of Start’s awards:
- Top of Mind Award in the “cleaning products” category for consecutive years;
- Number 1 company in the Top das Tops survey;
- Runner-up in the “cleaning concentrates” category throughout Brazil according to the Super Varejo/Kantar survey.
